Cold email + LinkedIn · For events companies
Sendwright runs cold outbound for events companies in the UK, the Middle East and North America. We find the sponsors, exhibitors and clients with a reason to talk to you this month, and hand you the replies.
Why most cold email sinks
Buying another 10,000 contacts and sending all of them the same email mostly teaches Gmail that your domain sends junk.
Replies come from the companies that had a reason to listen this month. Maybe they just took a stand at a show like yours, or they're opening an office in your city. Finding those companies, and saying the reason out loud in the first line, is the whole job.
How a campaign runs
We start with your last 20 sponsors, exhibitors or clients, not a persona doc. Industry, size, region, what they bought. Then we pull every company that looks like them.
Clay checks each company for a reason to reach out now: they exhibited at a comparable show, sponsored a rival summit, opened an office in your region, or hired a new marketing lead. No signal, no email.
Two or three people per company who hold the budget, usually in marketing, partnerships or events. Work emails are verified before anything sends. If an address looks risky, it's dropped.
Short emails about their situation, not your floor plan. One idea each, and a question they can answer in a sentence. You approve every line before it goes out.
Email goes out through Smartlead from warmed inboxes on separate domains, timed to each prospect's working hours and working week (Riyadh's starts on Sunday). LinkedIn runs through HeyReach, off the same list and signal.
Replies get sorted the same day. Interested ones come to you with context, or go straight into your calendar. "Not now" gets a date to follow up. You see the numbers every week.
Email + LinkedIn
Someone who saw your name on LinkedIn on Tuesday reads your email on Thursday differently. Both channels run off the same list and the same signal, so each touch adds something instead of repeating the last one.
Saw {{company}} is opening a Dubai office this spring, {{first_name}}.
The first year in a new region usually goes on getting in front of the right buyers, one meeting at a time.
{{event}} gets a few hundred of the Gulf's logistics buyers into one hall for two days.
Would it help to see who came last year, by job title?
Connection request sent · no note
Accepted · 2 days later
Thanks for connecting, {{first_name}}. Saw {{company}} had a stand at {{last_show}}. Did it bring in the pipeline you hoped for, or mostly badge scans?
Mostly badge scans, if I'm honest.
JReply marked interested → sent to you
Adjusted per market. Nobody gets eight emails.
Email LinkedIn
The stack
Six tools, each with one job. Hover a container to see what it does on your campaign.
ManifestSNDW 000101 4
Workbench
Where every list gets built. Data from the other tools lands here, gets merged and cleaned, checked for signals, and researched one account at a time before anyone writes a word.
You don't need a seat on any of these. We run the stack.
Tide table
New inboxes have to warm up before they can send properly. That can't be rushed, so here's what happens while they do.
After that, every Friday: what went out, who replied, what got booked, and what we're changing next week.
Proof, before you pay
Sendwright is new. So instead of asking you to trust a case study, we'll do the first part of the work for your next event.
Send us your event or your website. Within three working days you'll get 50 companies that fit, the signal we'd open on for each, and the first line we'd write. It's free, and you keep the list either way.
Get your 50 accounts →Sample manifestYour event · 50 rows
Example rows. Yours will be real companies for your event.
Before you ask
Not if it's set up properly. We send from separate domains that look like yours (for example, try-yourcompany.com), so your main domain's reputation is never on the line. Each inbox warms up for two to three weeks and stays on low daily volumes after that.
It's where outbound fits best. Sponsor and exhibitor sales run to a deadline, so we plan backwards from it: the list built early, the first sends timed for when budgets get set, and a final push before your floor plan closes.
We won't quote a number before we've looked at your event and your market. Anyone who does is guessing. After the free 50-account sample we can tell you how many accounts fit, what signals they show, and what a realistic first month looks like.
For B2B, generally yes, but the rules differ by country. In the UK, emailing someone at a company about their job is allowed as long as you say who you are and offer a working opt-out, and GDPR expects a documented legitimate interest. The US works on opt-out too. Canada is stricter, and the Gulf states each have their own rules. We check the rules for each market before launch and keep one opt-out list across every campaign.
Any automation carries some risk, so we keep it low. Activity stays well inside LinkedIn's limits, new accounts ramp up slowly, and HeyReach spreads the volume across senders instead of pushing one profile hard.
No. We run the stack on our own accounts. If you already pay for Clay or Smartlead and want the data to stay there, we can work inside yours.
Usually about four weeks for email, because two to three of those are inbox warm-up. LinkedIn can start in week three.
We do, and you approve every line. Nothing goes out in your name that you haven't read.
1,200 m down. You made it.
Tell us about your event and who you want in the room. A person (not a sequence) replies within one working day, and the 50-account sample follows within three.
Or email hello@sendwright.co.uk